Initial Poker Signs Boss Deal
By Staff
Initial Poker, one of the world’s largest dedicated suppliers of promotional merchandise and reward programmes for the gaming industry, has announced that it has signed a deal to become a preferred supplier of loyalty point redemption stores for licensees of Boss Media.

Boss Media stated that it is the first poker network to proactively encourage its licensees to offer players loyalty point redemption stores and the new deal will allow customers to choose from a generic template that features a small selective range of products. Alternatively, licensees may chose Initial Poker’s fully bespoke loyalty point redemption store that can be fully skinned and offers a host of products from branded chipsets and playing cards to laptop computers and LCD televisions.

“We very much look forward to start collaborating with Initial Poker,” said Eric Matsgard, Vice-President of Products for Boss Media.

“Boss Media welcomes innovation and by implementing the loyalty point programme to our International Poker Network (IPN) we continue to add extra value to our customers and further motivate our players.”

All goods are stored and fulfilled from Initial Poker’s dedicated warehouses in the UK and The Netherlands and Boss stated that several licensees have already expressed a desire to take up the offer. The Swedish software developer said that a few of its licensees are due to have a full loyalty point redemption store up and running by the end of June.

“We are thrilled that Boss Media have chosen Initial Poker as its preferred supplier for loyalty point redemption stores,” said Lee Reuben, Managing Director for Initial Poker.

“This collaboration puts Initial Poker exactly where we want to be. Ready and able to service Boss Media’s licensees and further expand our growing networks of loyalty point redemption stores.”

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