|Mobile telephone gaming firm Probability has signed an agreement with Hutchison 3G UK Limited that will see its LadyLuck’s service installed on over two million handsets operated over the Three network.|
Under the agreement, a link to LadyLuck's will be the only gambling content pre-installed on Three’s devices and customers who click this connection will be directed to the gaming suite’s mobile portal using a built-in Internet connection on the phone.
Probability said that with Three's four million UK customers and over 250 retail stores throughout Britain, the agreement represented a major additional distribution channel for the company's service and LadyLuck’s.
“This is a tremendous deal for Probability,” said Charles Cohen, Chief Executive for Probability.
“The pre-installed link to LadyLuck’s on these devices gives us an excellent and exclusive opportunity to convert large numbers of new customers from a feature built into their phones.”
Probability, which is listed on the London Stock Exchange, stated that the deal adds to its existing non-exclusive agreement in the UK with mobile operator Orange, which serves 15.4 million subscribers.