|UK-based VirginGames.com took home the Best Gaming Affiliate Programme prize at the recent A4U Awards 2008, one of the most prestigious affiliate awards ceremonies in Great Britain.|
Held at the Sheraton Park Lane Hotel in London, the 16 prizes reflected every area of affiliate marketing and were organised by the largest affiliate community in the UK, 24,000-member Affiliates4U.com. Presented in front of more than 400 industry specialists, the Awards recognised the excellence and innovation of both affiliates and marketers with an independent judging panel consisting of some of the most experienced practitioners in the industry using a 200-point system.
“We were up against some highly reputable brands with well-established affiliate programmes and are immensely proud to have been awarded the top prize,” said Pierrick Leveque, Head of Affiliates for VirginGames.com.
“For our work to be recognised by the largest affiliate community in the UK is an honour for VirginGames.com and a testimony to the quality and commitment of the affiliate partners we are working with.
“As a team, we have gone from strength to strength over the past two years and we will continue to work hard on our affiliates programme to ensure that our partners are provided for many years to come with efficient customer service, a solid reporting system and quality marketing tools.”
VirginGames.com’s affiliate programme was chosen for its commercial impact, creativeness and use of innovative tools. It was one of only four companies to be short-listed for the gong and fought off tough competition from well-established brands such as JackpotJoy and Income Access.
“With such a big brand to work with they could easily rest on their laurels but this simply isn't the case,” said Matthew Wood, Organiser of the A4U Awards.
“They won due to their unquestionable success with figures from the programme; growth in both affiliates wanting to work with them and the subsequent registrations uplift. Both of which speak volumes.”