|Canada’s Parlay Entertainment Incorporated has announced that its technology is behind the recent launch of Winzingo.com, an online bingo site owned and operated by Gaming VC.|
Parlay Entertainment is a leading supplier of online bingo software solutions and revealed that Winzingo.com has been established to target the burgeoning Spanish market for the game with a special focus on the female demographic. It stated that the site would establish the brand in Spain using innovative campaign-based marketing and its launch has been timed to coincide with the Euro 2008 soccer tournament being held in Switzerland and Austria. Spanish women can now find their own entertainment while their partners are consumed by football fever.
'Winzingo.com is an example of online bingo sites seeking out new niches and new opportunities outside the core UK market,” said Steve Cook, European Managing Director for Parlay Entertainment.
“Parlay is thrilled to have helped Gaming VC launch the Winzingo.com brand in Spain and we're quite confident of its success.'
Gaming VC, a European online gaming company headquartered in Luxemburg and licensed in Malta, Italy and the Netherlands Antilles, stated that Winzingo.com would feature local chat managers with customer services and e-commerce solutions in Spanish alongside its own localised affiliate programme at WinzingoAfiliados.com.
'Parlay Entertainment's bingo software made it easy for Gaming VC to successfully develop and launch a localised version of bingo complete with a Spanish interface, a Spanish caller and gameplay in Euros,' said Kenneth Alexander, Chief Executive Officer for Gaming VC.
Parlay Entertainment will be sponsoring and participating in the upcoming Online Bingo Summit being held at London’s Royal Kensington Gardens Hotel from June 17 to 18 and will be exhibiting its latest generation of software, Parlay 5.