|Online gambling operator Betfair has set a record with the creation of the world’s largest advertising display outside Vienna International Airport in preparation for the closing stages of the Euro 2008 soccer championships.|
Covering an area of more than 50 football pitches, the UK-based firm spent four months growing different types of plants in order to spell out the message No.1 For Football Fans And Still Growing. The advertisement, which will be visible to fans flying into and out of Vienna for the soccer competition’s final this Sunday, has been officially certified by the Guinness Book of World Records as the largest ever created.
Betfair revealed that the advertisement was created using nine tonnes of wheat seed, 53,000 marigold plants, 1.5 kilometres of cotton netting as well as rape, camomile, mustard, clover, poppies and grass. The individual letters are 44 metres in height and up to 41 metres wide.