|UltimateBet and E-Gaming, Ltd., have announced a new joint venture that could change the way poker players play online: UB-2.com |
The partnership represents a new marketing concept for the online poker industry. The company has established a new cardroom, which will be marketed by E-Gaming.
The game will pay players for the games they play, as well as for the games played by 7 levels of players that they recruit, and their recruitees recruit, etc. In the model established for UB-2.com, the money that would be normally reserved for marketing expenses and traditional rewards programs is being given back to players as an incentive to spread the word.
Warren Karp, E-Gaming's Chief Operating Officer and columnist for Card Player magazine commented: “Paying the players for word of mouth advertising is a revolutionary concept that we believe is going to generate a lot of interest.'
Participants must use a special version of UltimateBet's software, from www.UB-2.com, but will play at the same tables as regular UltimateBet.com customers. When playing with the free software, all hours played will be tracked, and players will be paid for their play and the play of the people that they recruit, as well as for the play of anybody recruited within their entire team (teams include 7 tiers of players).