|Websites are continuing to have their dreams of profitability shattered by users reluctant to pay for their services.|
The collapse of mass appeal sites such as Sports.com has illustrated the problem. Despite millions of users logging on each month, advertising, gambling services and e-commerce, the sports site was unable to make a profit.
Websites face resistance in their efforts to introduce subscription charges. Their users have grown accustomed to getting the site for free, and a convincing 90% say they won't pay a fee per article or buy a subscription.
Even those willing to pay do not have deep pockets. Only 1% of users will pay more than $10 (£7) for unlimited access to their most frequently visited content website, according to Forrester Research.