|Online sportsbook BlueSquare.com has launched a selection of skill games including poker dice, gin rummy, multiplayer blackjack and backgammon from UK games provider GameAccount.|
A subsidiary of British gaming giant Rank, BlueSquare.com has become the third licensed sportsbook operator to join the GameAccount’s network this year following StanJames.com and Gala Coral’s Coral.co.uk. All person-to-person skill games from GameAccount offer multi-table tournaments, a first for skill-based gaming, together with head-to-head cash games.
'GameAccount's games broaden the demographic appeal of our online games offering and provide proven marketing opportunities in fast-growing markets within continental Europe,” said Angus Nisbet, Head of Gaming for BlueSquare.com.
“GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the player liquidity levels already present, the experience of potential suppliers and the technical capabilities of their respective platforms.'
GameAccount’s software features various upgrades including navigation enhancements for the games lobby, moderated chat rooms, more information for tournament players and new side games.
'We are delighted to welcome BlueSquare.com into our fast-growing network, which has experienced explosive growth in player numbers and staking activity,' said Kevin Dale, Chief Executive Officer for GameAccount.
'Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players, reducing the dreaded churn and driving meaningful revenues comparable to poker.'