|Sona Mobile Holdings Corporation has announced the completion of the Express Funding functionality of its planned online horseracing betting application for the New York Racing Association (NYRA).|
Betting on horse races online was exempted from 2006’s Unlawful Internet Gambling Enforcement Act (UIGEA) and Sona is developing a web-based wagering platform for NYRA that will allow punters to access real-time racetrack information and securely place wagers.
New York-based Sona is a leading provider of secure software solutions for the gaming and entertainment industries and completed the first phase of the project last year, which included developing online registration procedures along with improving access to track information and its online wagering capabilities.
NYRA owns and operates the three largest racetracks in New York and Express Funding will be the new way for members of its free Rewards Program to fund their accounts. Members making personal check deposits and electronic transfers will receive immediate credits to their account and may withdraw up to $500 in any single transaction per day.
'The NYRA Rewards Program is arguably one of the country's most attractive account wagering programmes with some of the best racing content in the industry,” said Shawn Kreloff, Chairman and Chief Executive Officer for Sona.
“NYRA's use of Express Funding paves the way for Sona to continue to develop and release innovative enhancements to the system and these enhancements are already being tested by our research and development team.'