|Only one day after announcing a deal with PokerDome, Gibraltar-based online gambling provider 888 has signed a strategic agreement with Ash Gaming Limited, a provider of virtual horse and dog racing games along with fixed-odds games and slot machines.|
The deal will see products from Ash Gaming integrated into 888's gaming arena, history and shared wallet in order to be readily available to customers at 888Sport.com along with white-label partners.
888 revealed that it is expanding its games offering to fit the palate of audiences of online sports destinations while also offering best-in-class white-label services to strategic partners including data mining and personalisation services.
“Our analysis shows that sports fans that frequent 888's branded websites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension,” said Gabi Campos, Senior Vice-President and Head of Offering for 888.
“The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering.”
888 stated that the agreement is another example of its continuing strategy of opening up its platform in order to easily integrate games from other providers. It said that it is carefully selecting 'best-of-breed' partners to provide additional games, particularly those with a local flavour to assist it in penetrating selected markets.
“We are excited to be working with 888 in their new strategic direction and are confident our products will be a top performing addition to the 888 suite of games,” said Steve Schrier, Head of Business Development for Ash Gaming.