Online sportbetting provider BetFred has signed a multi-year software licensing agreement with London-based GameAccount, a leading Internet software developer for the virtual gaming industry, for its portfolio of skill games.
Warrington-based BetFred operates over 700 licensed betting shops in the UK alongside BetFred.com, which will now feature GameAccount's poker dice, gin rummy, multiplayer blackjack and backgammon.
'We see head-to-head games as the next key products to add to our established gaming portfolio and complement our sportsbook and are excited about implementing these emerging games,” said Nick Mounteer, Head of Operations for BetFred.
“Having examined the experience and technical capabilities of all potential suppliers, we believe GameAccount to be the market leader and are delighted to be joining their network.'
All GameAccount person-to-person skill games offer multi-table tournaments together with head-to-head cash games and BetFred has joined William Hill, Gala Group, Sportingbet Europe, BoyleSports, Paddy Power, Stan James and BlueSquare in offering them.
GameAccount stated that its licensees will be able to enjoy the benefits of recent software upgrades that include navigation enhancements for the games lobby, moderated chat rooms, more information for tournament players and new side games. For the first time in the skill gaming industry, players can chat within the games lobby view without missing any live person-to-person action.
'We are delighted to welcome BetFred into our fast-growing network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2008,” said Dermot Smurfit, Chief Operating Officer for GameAccount.
“BetFred's timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage and the release of head-to-head poker dice, already a firm favourite among players.
'With existing poker businesses under pressure from US-facing poker operators, our games enable our blue-chip corporate customers to mine a strong seam of demand for these emerging games in regulated markets.”