Online gambling software developer CryptoLogic Limited has completed the integration of a single wallet for the sportsbook and poker products of Scandinavian gaming operator Betsafe, which means customers can now enjoy both using a single e-wallet account.
Betsafe, one of the world's leading suppliers of online gaming and sportsbook products, joined CryptoLogic's poker network in January of last year and the addition means that its customers will now be able to enjoy the convenience of having one single account for all of their gaming needs. Prior to this, Betsafe's poker site was not connected to its sportsbook product and the new combination should see a seamless and enhanced Internet experience for players alongside improved opportunities for cross-selling.
“Today's announcement demonstrates CryptoLogic's commitment to enhancing the player experience with flexible, customer and player-centric solutions,” said Brian Hadfield, President and Chief Executive Officer for CryptoLogic.
“Our focus is to strengthen relationships by working closely with our licensees to find out what their players want and then delivering superior products that meet their unique needs.”
Betsafe revealed that it expects a significant increase in the conversion of players from its sportsbook site to CryptoLogic's online poker offerring. As part of the deal, Betsafe is set to increase marketing initiatives for the online poker segment, which should increase player conversion even more.
“The launch of our single wallet is much awaited and we believe that this integration will have a strong positive effect on all our products,” said Henrik Persson, Chief Executive Officer for Betsafe.