Glasgow-based Sportech has announced the appointment of Will Muirhead as the new Managing Director for its online football gaming business, FootballPools.com.
Muirhead will sit on the company's executive board and has joined in advance of the official relaunch of FootballPools.com next month to coincide with the start of the next soccer season in Europe.
“This is a very exciting time to be joining FootballPools.com and I am looking forward to establishing it as the favourite online football gaming destination,” said Muirhead.
The new role will see Muirhead responsible for developing Sportech's existing online soccer products, building new gaming products, acquiring content businesses and forming key strategic relationships to further the development of the virtual business.
Prior to joining Sportech, Muirhead founded two successful new media initiatives, Tixdaq, which is now the leading provider of data to the live music industry and its consumer facing arm, and Tixdaq.com, the UK's leading event ticket price comparison service.
“We are delighted that Will has joined us,” said Ian Penrose, Chief Executive for Sportech.
“He is highly respected within the new media world for his innovative and entrepreneurial approach and his experience of building online businesses from scratch as well as his relationships within the sports and media worlds will bring tremendous value to the company.
“We are committed to the development of our online businesses. This appointment fits exactly with our strategy to focus on our core football pools business as the platform for the development of Sportech into the market leading leisure, sport and gaming business with international reach.”