888 Increases Soccer Support
By Staff
Hot on the heels of its decision to abandon its patronage of the World Snooker Championships in Sheffield, England, online gambling operator 888 has announced a three-year extension of its sponsorship deal with Spanish soccer club Sevilla.

The Gibraltar-based gaming firm began sponsoring the La Liga top-flight side in 2006, the same year they started supporting the World Championships, but cut short its snooker deal by two years only last week blaming the economic climate.

The new deal extends 888’s sponsorship until 2011 and was announced by Jose Maria Del Nido, President for Sevilla, alongside Manuel Vizcaino, Marketing Director for the club, and Jose Maria Cruz, Vice -President and General Director for the southern Spanish side.

Spanish football is followed by fans around the world and the team revealed that the extension would allow it to discuss new online business prospects with 888 such as the introduction of a live betting system, the development of new virtual products and a sharing of Sevilla’s audiovisual rights, something that has not yet been explored.

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