Isle of Man-based online casino turnkey provider Playtech has announced the acquisition of MixTV for $1.75 million along with an agreement with Win gaming Media Incorporated.
MixTV is a subsidiary of interactive software provider Win Gaming and provides end-to-end technology for the delivery of mass multiplayer live gaming applications over linear broadcast and interactive live television shows on the web and through analogue, digital, terrestrial, cable and satellite networks.
Playtech stated that the purchase of MixTV’s multiplayer functionality would enable it to maintain its position in live gaming as the technology it is buying brings advanced user experience and quality streaming products accessible via a combination of television and Internet media to a mass market. It revealed that the asset acquisition would allow it to expand the range of platforms it offers to licensees and attract new operators.
'As the leading software provider to the online gaming industry, the acquisition of MixTV mass multiplayer live gaming solutions enables us to further extend our products portfolio, making our products available on all forms of interactive media,” said Mor Weizer, Chief Executive Officer for Playtech.
”We are excited about the potential this presents for further enriching our range of platforms and the new cross-selling opportunities the live gaming products create for our existing and potential new licensees. We are looking to continue realising our vision of enriching our products offering through new best-in-class innovative products.'
In addition to the acquisition, Playtech has also signed a license and service agreement with Win Gaming, a service provider for key players in the gaming arena such as Virgin Media Television, a UK entertainment and communications company, and Teletext.