Parlay Entertainment to Power Smart TV's Online and TV Bingo Platforms
By Staff
Parlay Entertainment Inc. the supplier of Internet and TV bingo software solutions have announced that Smart TV Broadcasting Ltd has signed an agreement to license Parlay's technology for its Internet and television bingo initiatives.

Smart TV is the company behind Smart Live Casino, one of the newest and fastest growing live interactive casinos, broadcasting on Sky Channel 869 and Freeview Channel 22.

'Building on the remarkable success of our Smart Live Casino, our strategy is to expand the entertainment options for our players. Bingo is key to that strategy,' said Dominic Bourke, Casino Product Manager of Smart TV. 'Most importantly to us, we wanted to go to market with the leading product from the strongest partner. That's why we chose Parlay.'

'We are thrilled that Smart TV chose Parlay as their bingo technology platform,' said Steve Cook, European Managing Director of Parlay Entertainment. 'Pioneering organisations like Smart TV are leading the way in the convergence of online and broadcast media. We are excited to be involved with them as bingo continues to evolve into a multi-channel mass-market entertainment opportunity.'

Parlay will be exhibiting at the EiG conference in Barcelona between 23-25 September. Mr. Cook added: 'We had a very successful Bingo Summit in London recently and received a lot of interest regarding Parlay5, our latest generation of bingo software. We are looking forward to generating more bingo excitement with the iGaming industry in Barcelona.'

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