Paddy Power Signs Liverpool Deal
By Staff
In England, Premier League soccer club Liverpool has announced a sponsorship deal with Dublin-based bookmaker, replacing rival online betting firm Unibet.

The Irish firm had a similar deal with the Merseyside football team two years ago and stated that it was pleased to be teaming up again with last season’s beaten Champions League semi-finalists.

“We’re delighted to be working with Liverpool again,” said Matt Cunliffe, Customer Acquisitions Manager for Paddy Power.

“The partnership was as successful commercially as Liverpool were on the pitch when we last worked with the club.”

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