Nordic Invests In NYX Interactive
By Staff
Stockholm-based venture capital firm Nordic Venture Partners has announced a $7.24 million investment with NYX Interactive to help it to expand throughout the global online gaming market.

NYX was founded two years ago and develops gaming system solutions for online and interactive distribution channels. It offers licensees a customised gaming system featuring an integrated payment system and operator related services.

“With our long experience within the gaming and entertainment industry and through our successful investments in this area including Essnet, Funcom and Player X, it is clear that NYX Interactive has a world-class team, technology and product portfolio,” said Per Von Zelowitz, a Partner for Nordic Venture Partners.

“NYX was established two years ago and has already become a market leader and next-generation supplier in the interactive gaming market.”

'In addition to being a significant transaction in financial terms, it is also a validation that we have chosen the right direction; a strategy that allows us to create greater benefits for our customers in their gaming operations due to new, modern and flexible solutions,” said Staffan Lindgren, Chief Executive Officer for NYX.

“Furthermore, we are moving to a new level where we will expand to become a true international company and supplier to the state-run lottery operators and traditional licensed operators.

“This investment enables us to ramp up our growth strategy, which is tremendously valuable to our operator customers. They cannot afford to be locked into inflexible and proprietary systems with restrictions that prohibit rapid adaptation. With our new partner and the funding of the company, we are able to improve our time-to-market with new and existing products and services. To prevent loss of players to competitors, operators must launch their game offerings faster and increase availability, which is greatly facilitated by NYX technology.'

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