American gaming technology firm GTech has announced an agreement with closed joint stock company Sport Pari to create the first online lottery system in Belarus.
Providence-based GTech revealed that Sport Pari had received a Government license to become the exclusive license holder and operator of online lottery games for the European country with the five-year agreement running through July of 2013. Decided following a competitive procurement, the subsidiary of Italian firm Lottomatica revealed that it expects to receive revenues of $15.84 million over life of the deal, which begins next month.
“We are pleased to have this opportunity to supply a comprehensive range of lottery solutions and services to our newest customer, Sport Pari,” said Jaymin Patel, President and Chief Executive Officer for the Rhode Island firm.
“This agreement in Belarus is strategically important for GTech as we look to expand our presence in this rapidly-developing region and support governments and their licensed operators in regulating the gaming market.”
Under the terms of the agreement, GTech will provide Sport Pari with its Enterprise Series solution and approximately 1,000 terminals for the launch of the first online lotto game next month. It revealed that the number of terminals is expected to grow to up to 5,000 as additional online games are implemented over the life of the deal.
GTech will also deliver player messaging and transaction displays through its Enterprise Series MultiMedia programme network and provide marketing consultancy in addition to retailer, operations and support training alongside ongoing terminal software support and new games.
“Sport Pari continues to work diligently with GTech on all facets of launching a successful online lottery enterprise,” said Patel.
“Along with a complete range of marketing consulting services, GTech is also providing Sport Pari with best practices in game introduction and optimisation and retailer network management.”