London-based online gaming company Victor Chandler has announced the addition of the Ukash virtual cash payment solution as an alternative compensation method on its sportsbetting and gaming sites.
Victor Chandler is one of the world’s leading independent sportsbetting and gaming firms and this latest deal will allow its sites to tap into the often forgotten $31 billion cash customer market. Gamers across the UK will now be able to use cash for sportsbetting and gambling online at Victor Chandler using Ukash’s electronic cash voucher system, a quick and easy alternative payment network that eradicates the need to disclose financial or sensitive information.
The inclusion of the Ukash payment method on Victor Chandler’s sites will allow it to tap into the approximately 2.8 million UK adults that do not have a bank account or credit card as well as those who do not wish to provide bank account details over the Internet. These customers will be able to play poker and casino games online as well as place bets on all major sports including American football, horseracing, soccer and basketball.
“The cash customer is very important to the success of online gambling and sportsbetting websites,” said Mark Chirnside, Chief Executive Officer for Ukash.
“There will always be a very substantial group of people who don’t have or won’t use their cards online so it’s important for companies like Victor Chandler to give the cash customer a payment option. This is a perfect example of how Ukash benefits the online merchant and the cash customer.”
“I am delighted to be able to offer the Ukash payment solution on my websites,” said Chairman Victor Chandler.
“The ability to accept what are ultimately cash transactions will not only be a huge benefit in the UK but also in new territories for the Victor Chandler business.”