Telegraph Signs Betfair Deal
By Staff
In the UK, the Internet presence for the Telegraph national newspaper has signed an agreement with leading online betting exchange Betfair to integrate live wagering odds into its sports content.

In addition, the deal will see feature odds from the UK-licensed online betting firm on its fantasy football sub-site while the two also announced that they would be collaborating on the integration of new promotional formats and games for the news site.

'We will be working closely with Betfair to continually develop the contextual relevance of odds in relation to our content and the profile of our users,' said Brian Harrison, Digital Director for Telegraph Media Group.

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