Mumbai-based online lottery site MyPlayWin.com has announced the launch of a new set of gaming cards to attract an even larger proportion of the rapidly growing Internet savvy Indian population.
MyPlayWin.com was India's first online gaming company and is promoted by the Essel group of companies. The brainchild of Subhash Chandra, the media baron behind the nation’s first satellite television channel, Zee TV, it launched in March of 2002 and, last year, recorded three million registrations.
The operator revealed that the new cards were designed with safety and convenience in mind and should see its business increase by at least ten percent over the coming year.
'MyPlayWin.com cards have been launched to make gaming accessible to wider spectrum of the gaming audience,” said Amar Sinha, Managing Director for owners Pan India Network Infravest.
“We have always ensured hassle-free and transparent gaming. With the launch of these cards, an individual can win up to $108,550 every week with minimum effort at great ease.'
Online lotteries annually take in close to $250 billion in turnover across some 120 countries and the potential of the Indian market is estimated to be in the region of 19.5 billion. The nation has 13 states where online lotteries are legal with the bulk of the business coming from West Bengal, Maharashtra, Karnataka, Punjab, Haryana and Kerala.