Gibraltar-based online gambling operator PartyGaming has announced the appointment of Jon Salmon as its new Chief Marketing Officer, a veteran with over 25 years of experience promoting brands such as Ladbrokes, Argos and Allied Bakeries.
The founder and Managing Director of Ads Dot Com, Salmon will be leaving to join the Gibraltar and Alderney-licensed gaming firm next month and report directly to Jim Ryan, Chief Executive Officer for PartyGaming.
“Jon’s creative flair, entrepreneurialism and experience gleaned from marketing big brand names will be a great addition to PartyGaming as we forge ahead with our revised strategy to make us the most valued online gaming company,” said Ryan.
“We very much look forward to Jon applying his talent and skills to marketing and promoting all of our Party brands across our broad and expanding suite of products and games.”
Jon built a strong and award-winning team of marketing and customer service professionals while at Ads Dot Com that focused on online casino and poker gaming sites, especially in European countries. He also led the team responsible for the introduction of the Breakfast Bar from Weight Watchers, one of the most successful snack product launches by a Heinz affiliate company.
“I’ve watched and admired PartyGaming’s change into an internationally focused business over the last couple of years, especially the localisation drive that has involved the roll-out out of Party-branded gaming sites in a wide range of languages,” said Salmon.
“PartyGaming is a company with strategic vision and strong management and I’m delighted to be joining as it pushes ahead with clearly defined initiatives to grow both the business and provide the best entertainment and fun for customers in the industry.”