Mfuse Agrees William Hill Deal
By Staff
London-based mobile telephone technology provider Mfuse has announced a three-year agreement to provide mobile betting services to British online casino and sportsbetting giant William Hill.

Mfuse revealed that the initial offering would be a sportsbetting service for mobile Internet set for launch later this year utilising its provisioning and transaction technology to provide the majority of the functionality currently found online including complex bet types, in-running betting and credit/debit card deposit and withdrawals.

The platform will be linked directly into the existing back-end system to enable William Hill to attract new users who can sign up directly through their mobile telephone without needing to go online.

The agreement will also see Mfuse provide William Hill with a downloadable Java version of its service early next year to allow consumers to take advantage of live in-play betting. This service will allow consumers to react immediately to moving odds and prices from the comfort of their own home.

“We are committed to continually pushing the boundaries of mobile betting technology and deliver reliable services with a high level of support,” said Charles Palmer, Marketing Director for Mfuse.

“This focus has enabled Mfuse to work with a number of industry leaders over the years and the collaboration with William Hill offers further evidence of our growing stature.

“William Hill will benefit from our unrivalled handset and network technology, meaning their customers will enjoy an easy to use betting experience from their mobile phones.”

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