SkyBet Appoints Mfuse For New Service
By Staff
London-based mobile telephone technology provider Mfuse has announced an agreement with SkyBet, the sportsbetting subsidiary of BSkyB, to assist in the development of a new mobile sports wagering service.

Due to launch in the final quarter of the year and accessible via mobile and a downloadable Java service, Mfuse stated that the new service could process well over $278 million in sports wagers through its mobile interface in next year.

The firm stated that the mobile gaming market could be worth an estimated $926 million in bets next year and its mobile sportsbetting technology supports all forms of betting including fixed-odds, spread, exchange and in-play. Each solution is a bespoke development, mimicking as much as possible a client’s online sports betting functionality.

“Our platform has enabled a key breakthrough in mobile sportsbetting by allowing the customer access to a functional but, most importantly, entertaining and easy-to-use on the move gambling experience,” said Charles Palmer, Marketing Director for Mfuse.

Mfuse stated that customers would be able to place a bet on the score, number of goals, corners and yellow cards in a soccer match using the new service. It revealed that its Novo Transact platform would respond by continuously updating data in real-time to customers’ handsets and the new service would also allow SkyBet customers to watch Sky Sports while placing in-play bets on their mobile telephone.

“This is an exciting opportunity for SkyBet,” said Richard Flint, Managing Director for Sky Betting and Gaming.

“We chose Mfuse because they have the most experience in producing a mass market and robust solution, which is essential for SkyBet. They also work with most online bookmakers and understand Orbis Openbet, the software that SkyBet runs on.”

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