Boss Media releases New Instant-Play Casino; MaxBet!
By Staff
Boss Media, today announced the launch of its new instant-play casino product created using Flash technology. MaxBet! will be live and producing revenues for its customers by the next fiscal quarter.

MaxBet! features a number of popular game concepts from Boss Media's highly successful and reliable Download Casino platform including recently launched titles such as Hot Cash, Amber Sky and Fortunes of Egypt. Joining forces with Dynamite Idea and leading Slots developers Atronic and Spielo, Boss Media will now have an arsenal of over 300 games to bring to market.

Juega Casino, which caters to the Spanish-speaking market will be the first Boss Media client to offer the MaxBet!. 'The instant-play games are a perfect complement to the downloadable casino software. PC and Mac users alike can play the games instantly, right in their web browsers,' explains Eric Matsgård, Head of Casino & Games at Boss Media. 'We will offer our Flash casino product to all our clients who currently operate casinos that run on downloadable software.

Boss Media will also offer its instant-play casino games to all existing partners in its International Poker Network and the various customers of the New Media & Sports Betting Co. 'The MaxBet! instant-play games can be offered in a smaller format to perform as entertaining side games within an online poker room or bingo hall. They're quick, colourful, easy games with outstanding graphics that add fun and energy to any online gaming community.'

Next year, Boss Media will also launch its first branded games, with sounds, images and themes based on recognized, licensed brands within the entertainment industry. 'Look for more games based on popular films, TV shows and comics,' says Matsgård. 'As part of GTECH now, our aim is to offer the widest and most compelling selection of interactive games in the industry.'

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