CDMS & Betfair Win Best Strategic Partnership at the Connect Awards
By Staff
Grosvenor House, in London’s Park Lane housed the leading industry event on Tuesday 23^rd September which awarded the CDMS campaign “Betfair raises the Stakes”. The award winning campaign involved implementing and managing a single customer view (SCV), as well as the ongoing provision of campaign planning and customer analytics for the delivery of multi-channel campaigns in 48 hours.

The judges selected examples of outstanding campaigns, strategies, projects or performance, with proven successful results. In particular the “Best Strategic Partnership” scooped up by CDMS rewards for the best work delivered for a client on a direct marketing campaign or project taking into consideration strategic apporach, innovation and overall effectiveness. A firm understanding of the client’s business and a proven return on financial investment were important factor in achiving this recognition.

“We are thrilled to have received such a prestigious award. Getting customer data right and great communication are at the heart of all successful relationships and in our months of work with Betfair we worked hard to immerse ourselves in the business and understand its issues and points of pain,” Chris Brooks, Sales & Marketing Director at CDMS comments. “This award recognises the high levels of service which we dedicate to our customers and the real difference that a well built single customer view and effective communication strategy can make to a growing organisation like Betfair.”

Antony Lea, Senior Marketing Manager at Betfair added, “ When Betfair put the project out to pitch, one of the key things that we were looking for was flexibility. Now, not only are we hitting our targets and dealing with constantly changing data on a daily basis, but Betfair is prepared for sustained and innovative campaign levels. We are constantly working with CDMS on new product ideas and looking at how they can help us enhance our customer communication strategy.”

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