|Rising Internet use among ethnic groups brings a fresh, untapped market audience, say analysts at Nielsen/NetRatings, a research company that reports on Internet audience behavior.|
Hispanics are the fastest growing ethnic group surfing the net, according to a recent study compiled by Nielsen/NetRatings. Jumping 13 percent from last year, Hispanics rose to the third largest ethnic group online. African Americans are at the top. Asian net users, despite their relatively low numbers and average rate of increase, comprise the most aggressive consumption population.
'With the online populations of ethnic Web surfers growing each year, the online landscape is more closely mirroring the offline reality,' T.S. Kelly, director and principal analyst at NetRatings, said. 'This growth reveals an untapped opportunity for businesses to win over these population groups.'