Top performing Enterprise licensees earn champagne supernova
Four licensees have been rewarded for their performance in a trial promotion run jointly by Gamestec, the leading UK gaming machines operator in the licensed trade, and Enterprise Inns, one of the largest leased and tenanted pub company''''s in the UK.
The Get INN promotion was carried out across the north west of England in the summer and involved retailers signing up teams to take part in a round robin tournament of traditional games including Shuffleboard, Pool, Darts and Dominoes.
The winners from The George in Bebbington; Rake in Eastham; Highfield Hotel in Chester and Marquis in Ellesmere Port achieved the highest uplift in wet and gaming sales during the tournament.
They were rewarded with a VIP evening at the Liverpool Echo Arena to see Oasis start their UK tour.
Adrian Ah-Chin-Kow, Commercial Director at Gamestec, said: ''''We have been working closely with Enterprise Inns to offer real added value for their licensees with Initiatives like Get Inn and our Deal or No Deal quiz tournament.
''''In addition, we are providing the latest games machines, pool tables and jukeboxes aimed at bringing pub goers back into their sites.
Steve Skupski, Divisional Director for Enterprise Inns, said: ''''We had a fantastic evening and the winners were justly rewarded for improving sales performance and games machine income during the period of the promotion.''''
''''It was great to see retailers working with us, and proving that with effort, cooperation and a sense of purpose that we can improve sales, even in this very difficult marketplace''''.
Gamestec has recently agreed an extension to their current contract with Enterprise. The deal involves a substantial number of ex IGG sites across the UK and further strengthens the relationship between the two companies.
Gamestec, part of Danoptra Holdings Ltd, has more than 50 years of experience in the gaming and amusement machines business. With more than 2,100 employees, providing operating services to some 80,000 machines in the UK Gamestec is one of the largest operators in the country.