Betfair Offering In-Running Service For Australia
By Staff
The Australian arm of UK online betting exchange provider Betfair has announced a new in-running service that it believes will transform the landscape of live wagering in the Southern Hemisphere.

Betfair is now taking live bets on Australian horse racing including the world famous Melbourne Cup utilising its distinctive person-to-person exchange platform. Customers in Australia now have the opportunity to bet on a race right up to the finish line for the first time, something that the London-based firm has been doing in the UK and Europe for some time. It stated that live in-running betting has transformed the European wagering landscape to the point where these services now account for some 18 percent of all money traded on British horseracing.

“The in-running product will be a boon for the racing industry,” said Anthony Klok, Chief Executive Officer for Betfair Australia.

“With the concept comes a host of new ways to bet, stimulating interest in racing.

“We've been looking forward to offering this product to Australian punters on our local product for some time. Evidence from the UK suggests it's a favourite with the punters and ultimately a great driver of interest in horseracing.”
Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
Bluff Europe: Europe's leading Poker Magazine brings you the latest Poker News, Player Interviews and all the best Online Poker offers Poker in the Park: Europe's largest Poker Festival.