According to a recent report from Juniper Research, a sea-change in operator attitudes towards mobile gambling services is one key that is expected to push total annual wagers via mobile telephones to more than $27.5 billion by 2013.
According to the Basingstoke-based research firm, other factors include improvements to handset user interfaces and the gradual introduction of legislation to permit remote gambling in selected markets.
'Operators are demonstrably much more open to the idea of mobile gambling than they were even twelve to 18 months ago both in terms of offering gambling services on-portal and accepting advertising from gambling companies,' said Windsor Holden, author of the report.
However, Juniper stated that, while European Union intervention was having some impact on the liberalisation of Europe's gambling markets, little progress has been made in the potentially lucrative American market where remote gambling services are still prohibited. It stated that commercial deployments in the US were now unlikely until 2010 at the earliest.
Juniper also found that mobile sportsbetting is set to make up the majority of annual wagers over the next five years although mobile lottery services, which are being increasingly deployed in key Latin American and Asian markets, will attain the highest adoption level with nearly 400 million global users by the end of the forecast period.
The British firm revealed that global gross wins from mobile gambling services would rise from just under $192 million this year to $3.4 billion by 2013. In addition, Western Europe will remain the largest market in terms of total wagers although relative contributions from UK will decline significantly
with the deployment of more services in continental Europe. It also suggested that gambling providers should deploy text-based gambling services in developing markets in order to encourage mass adoption.