London-based online gaming business Sportech has purchased 4TheGame.com, the oldest and one of the most respected soccer community websites, in a deal worth a rumoured $934,651.
Sportech revealed that the acquisition would strengthen its already considerable online presence for The New Football Pools as 4TheGame.com has 700,000 unique monthly users and an international customer base. The new purchase is also seen as strategically important because it will be an ideal host website to cross-sell and market Sportech's full suite of football games while providing cost efficient soccer content for the recently relaunched FootballPools.com.
'The acquisition of 4TheGame.com is an important element of our strategy to increase the online visibility of The New Football Pools and engage with football fans from around the world,” said Ian Penrose, Chief Executive Officer for Sportech.
“4TheGame.com has a significant and loyal fan base who are an ideal target market for our suite of football gaming products.'
Under the terms of a new service agreement, Fast Web Media, a UK-based digital sports agency that previously owned 4TheGame.com, will continue to provide operational and creative expertise.
'Given 4TheGame.com's heritage and track record of nurturing their football audience, I believe that the acquisition will provide Sportech with extensive online possibilities,” said Will Muirhead, Managing Director for Football Pools Online.
“We look forward to working with Fast Web Media to develop the site and grow the audience internationally.'
Sportech also recently announced its interim results for 2008 showing that adjusted profits before tax from continuing operations increased by 50 percent to $12.15 million. In addition, net debts fell by $4.98 million to $129.79 million while gross win revenues increased by 28 percent or $12.62 million to $57.02 million.