NetPlay TV, the London-based and Alternative Investment Market-listed interactive gaming company, has announced the launch of a Swedish version of its popular bingo product, Bingos.com.
The firm revealed that its new Swedish site is initially set to launch online with the integration of television and mobile products taking place shortly thereafter.
Bingos.com currently operates as an Internet site targeted at the UK, Spain, Italy and Poland and NetPlay TV stated that launching the domain for Sweden would further establishes it as a European leader in online bingo. It announced that the addition of another country to its already established sites in English, Spanish, Italian and Polish would benefit all players because the prize fund would be further increased.
'We are really excited about the Swedish online bingo launch,” said Dominic Mansour, Chief Executive Officer for EuroBingo.com.
”This further establishes us as the strongest pan-European online bingo brand. The high Internet penetration and propensity to play bingo makes Sweden a key market for us. We are fortunate to be in a position to be able to quickly launch into any new market throughout Europe by building upon our existing liquidity.'
NetPlay TV revealed that bingo is a popular game in Sweden with more than 100 land-based bingo halls and 575 non-profit bingo licenses in issue. In addition, the Scandinavian nation has one of the highest propensities to gamble in Europe with more than 85 percent of the population participating in gambling.
“This, aligned with one of the highest levels of Internet penetration throughout Europe, makes Sweden a very attractive market,” read a statement from NetPlay TV.