NYX Heading East
By Staff
Fresh from being granted an operating license by the Isle of Man last week, Swedish online gaming provider NYX Interactive has announced that it will soon establish a sales office in Singapore to help drum up business in Asia.

The Stockholm-based firm revealed that this move is part of its ongoing efforts at international expansion and would give it increased capacity in both product development and operations.

“As part of our expansion plan, this is a strategically important decision,” said Staffan Lindgren, Chief Executive Officer for NYX Interactive.

“Europe is within our reach, overall interest in the company is high and the number of customers steadily increasing. We need to extend our capacity to meet the markets’ need of our products. Now we are able to look towards the east to the gigantic Asian market.’

NYX Interactive revealed that it is growing quickly with employee numbers at an all time high. It stated that the new office in Asia would also increase its speed to market and efficiency while giving it a footprint in one of the world’s fastest and most dynamic markets.

'This will lead to flexibility, which is tremendously valuable to operators,” said Lindgren.

“They cannot afford to be locked into long, ironclad lead times with restrictions that prohibit rapid expansion. To strengthen our offering in the increasingly consolidated market place, we have to be able to provide this possibility.”

NYX Interactive also announced that it would be participating in Macau’s I-Gaming Expo in February for the first time as it prepares itself to take on the large and growing Asian market.
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