American poker professional Phil Hellmuth has launched a range of branded apparel through his Poker Brat Clothing Company that is now available online at PokerBrat.com.
Sponsored by Kahnawake-licensed online poker room UltimateBet.com, Hellmuth is one of the game’s most celebrated players. The Wisconsin native holds the record for most cash appearances at the World Series of Poker (WSOP) with 69 and was also the youngest player to ever win the Las Vegas event until 22-year-old Peter Eastgate triumphed earlier this month. He has won eleven WSOP titles, a record, and is ranked fourth on the all-time money list behind Jamie Gold, Daniel Negreanu and Joe Hachem.
'I love the people who designed these shirts,' said Hellmuth.
'We've worked with artists in Las Vegas, Missouri and West Hollywood and I told them to create whatever their hearts desired and, man, did they create some great poker designs.'
His line of clothes, which will soon also be available at PhilHellmuth.com, includes Hellmuth-branded baseball caps alongside clever poker t-shirts in the vein of Ed Hardy and Affliction. Also offered are sturdy shirts stamped with the logo for the Poker Brat Clothing Company.