Campaign For Betfair Wins Award
By Staff
Intelligent communications specialist CDMS Limited has won its second accolade of the year by scooping the Best Data Quality Service/Initiative prize at the recent Data Strategy Awards 2008.

The Awards were held at The Royal Lancaster Hotel in London’s Lancaster Terrace in late-October and Whiston-based CDMS was recognised for its work with global online betting exchange Betfair. The Using Better Data To Grow An Online Betting Business effort from CDMS focused on the implementation and management of a ‘single customer view’ as well as the provision of ongoing campaign planning and analytics aimed at the delivery of multi-channel promotions within 48 hours.

The British firm revealed that judges were looking for a campaign that used technology, people or processes to advance the quality of customer or prospect data in appraising the Best Data Quality Service/Initiative category. The winning campaign needed to demonstrate that it worked hard to ensure customer data was used intelligently and creatively to ensure a positive return on investment.

“Good customer data is the foundation of any successful direct marketing campaign but it is vital to remember that there are many elements to creating a ‘single customer view’ that are of value to the entire organisation,” said Chris Brooks, Sales and marketing Director for CDMS.

“In addition to creating a comprehensive ‘single customer view’, we needed to ensure that our specialist team and bespoke applications support the fast-moving nature of an online betting business and, moreover, one that is continually growing.

“We have worked hard to develop a real partnership with Betfair, understanding the needs of their business and of their customers, and we are extremely pleased that our efforts have been recognised by the industry.”

In addition to being recognised by the Data Strategy Awards, CDMS also walked away with the Best Strategic Partnership accolade at September’s Connect Awards.
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