BetBrain UK Limited, operators of one of the world’s leading odds comparison sites at BetBrain.com, has announced that online bookmakers Globetsport.com and Danbook.com have chosen its AdFactory88.com ad-server system.
Established in 2001, BetBrain delivers traffic to more than 160 bookmakers around the world and stated that AdFactory88.com allows clients to create banners easier than ever using fewer resources when compared to similar services now on offer. It revealed that AdFactory88.com is already utilised by Centrebet.com, Betsson.com and Bet1128.com to introduce live odds banners as part of their marketing.
“We at Globetsport.com were looking for a reliable and technologically advanced banners serving and creation tool for some time,” said Darren Wyatt, Gaming Manager for Gibraltar-licensed Globetsport.com.
“For sportsbook online promotion, the odds are the most relevant content to the end users and AdFactory88.com offers a competitive solution combined with the fact that there was virtually no integration needed from us.
“Most surprising from AdFactory88.com is that little technical knowledge is required. This gives everyone at Globetsport.com the capability to use the system with ease when and if required.'
'Danbook.com has always had a principle of keeping our marketing budgets and expenditure to a minimum so we can offer our end-users the best possible odds and payback,” said Soeren Hansen, Chief Executive Officer for London-based Danbook.com.
“At the same time, we still needed a way to show potential clients the product through advertising and odds banners have, therefore, been discussed on several occasions. We often end up developing things in-house but, after having seen the price structure, tools and expertise at AdFactory88.com, the choice was very easy. In addition, AdFactory88.com has been very fast and flexible during integration, which has made the transition very smooth.'