Online Bookmakers Choose AdFactory88
By Staff
BetBrain UK Limited, operators of one of the world’s leading odds comparison sites at, has announced that online bookmakers and have chosen its ad-server system.

Established in 2001, BetBrain delivers traffic to more than 160 bookmakers around the world and stated that allows clients to create banners easier than ever using fewer resources when compared to similar services now on offer. It revealed that is already utilised by, and to introduce live odds banners as part of their marketing.

“We at were looking for a reliable and technologically advanced banners serving and creation tool for some time,” said Darren Wyatt, Gaming Manager for Gibraltar-licensed

“For sportsbook online promotion, the odds are the most relevant content to the end users and offers a competitive solution combined with the fact that there was virtually no integration needed from us.

“Most surprising from is that little technical knowledge is required. This gives everyone at the capability to use the system with ease when and if required.'

' has always had a principle of keeping our marketing budgets and expenditure to a minimum so we can offer our end-users the best possible odds and payback,” said Soeren Hansen, Chief Executive Officer for London-based

“At the same time, we still needed a way to show potential clients the product through advertising and odds banners have, therefore, been discussed on several occasions. We often end up developing things in-house but, after having seen the price structure, tools and expertise at, the choice was very easy. In addition, has been very fast and flexible during integration, which has made the transition very smooth.'
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