Entraction integrates market leading affiliate system
By Staff
Solna, Sweden (4 December 2008). A partnership has been established between software provider Entraction and affiliate marketing software provider Income Access. By integrating with a new sophisticated affiliate marketing platform the Income Access, Entraction's partners will be able to seamlessly leverage affiliate marketing to drive traffic to their portals.

'Access to a market leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalize on affiliates,' said Peter Åström, CEO of Entraction. 'The Entraction network is growing very fast, both organically and with new partners joining, and the addition of Income Access software is part of our aim to provide the best products and services to our partners.'

The Income Access is completely brandable and customizable, it provides igaming operators the ability to extend their brand experience to affiliates. In a constant state of development and updated regularly, it features a variety of in-depth tracking reports and marketing tools that help operators maximize their online marketing campaigns.

'Our goal is to build upon the software experience of Entraction clients,' said Nicky Senyard, CEO of Income Access. 'We believe that this partnership will allow Entraction clients to capitalize on the strength of affiliate marketing in the online gaming industry.'

For more information, please contact:

Pia Rosin, Corporate Communications Director, +46 70 753 22 46

Peter Åström, CEO, +46 73 600 85 01

Nicky Senyard, CEO Income Access, +1 514 849 8595
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