Entraction Integrates Income Access System
By Staff
Swedish online games developer Entraction has signed a new partnership agreement with affiliate marketing software provider Income Access.

The deal will see Solna-based Entraction integrate the new sophisticated affiliate marketing platform from Income Access in order to allow its partners to seamlessly leverage affiliate marketing to drive traffic to their portals.

'Access to a market-leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalise on affiliates,' said Peter Astrom, Chief Executive Officer for Entraction.

'The Entraction Network is growing very fast, both organically and with new partners joining, and the addition of Income Access software is part of our aim to provide the best products and services to our partners.'

Income Access stated that its software could be branded and customised in order to let iGaming operators extend their brand experience to affiliates. In addition, it is regularly updated and features a variety of in-depth tracking reports and marketing tools to help operators maximise their online marketing campaigns.

'Our goal is to build upon the software experience of Entraction clients,' said Nicky Senyard, Chief Executive Officer for Income Access.

'We believe that this partnership will allow Entraction clients to capitalise on the strength of affiliate marketing in the online gaming industry.'

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