German online gaming provider Jaxx AG has announced that the popularity of Spain’s annual Christmas lottery, the Sorteo De Navidad, will see it record its highest sales for November alongside impressive profits.
Last month, Jaxx posted an 81 percent increase in revenues for the first nine months of the year alongside a 71 percent rise in those for the third quarter when compared to 2007. The Altenholz-based firm is now planning to celebrate its tenth anniversary with record fourth quarter sales as well after announcing new partnerships and sales channels in November to capitalise on the lottery market.
Jaxx stated that Spaniards spend on average $103 each over a year on lottery tickets to create prize pots amounting to some $4.13 billion. While German lotteries pay out half of the total pool in winnings, Spanish players receive 70 percent with the main prize, known as ‘The Fat One‘, amounting to almost $690 million.
“The run on the Spanish Christmas lottery helped us post record sales in October and November,” said Rainer Jacken, Spokesperson for Jaxx.
“And in November our MyBet.com sportsbetting subsidiary reported the highest ever monthly sales since it was established, almost eleven million dollars with a bookmaking margin in excess of 30 percent.”
Spain’s Sorteo De Navidad lottery will be drawn on December 22, which is also Jaxx’ tenth anniversary, featuring a prize pool expected to be in excess of $2.75 billion. Jaxx stated that its Madrid-based DigiDis Digital Distribution Management subsidiary has sold more than double the amount of tickets compared to last year to take total sales to over $6.89 million.
“It would really be the icing on the cake if one of our customers were now to scoop The Fat One,” said Jacken.