Online casino operator 888 Holdings has announced that its customer magazine, Eight, won the important Most Effective Membership prize at the recent Association of Publishing Agencies (APA) Effectiveness Awards 2008.
Eight is part of Gibraltar-based 888’s customer relationship management efforts at establishing an efficient and innovative communications channel with its members. It is mailed to all of the operator’s UK casino and poker members and is filled with lifestyle features and gaming content.
This year's APA Effectiveness Awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in its ten-year history. There were over 350 titles across a myriad of industries vying for just 18 individual awards with every category having an average of 20 entries.
'For a publication to be awarded the APA's Most Effective Membership title, it must be a fantastic demonstration of editorial creativity and be able to prove above all others that it is a sound part of a brand’s marketing mix, helping to position the value of the brand in the minds of the consumer,' read an announcement from the APA.
The Award is considered as one of the most coveted distinctions an internal magazine can win and 888.com stated that is was rightly pleased at being singled out.
'Eight magazine succeeds in not only being a shining example of this publishing maxim but also being an informative and entertaining read, whether you're a committed online gambler or not,” said Matt Robinson, Vice-President of Brand marketing for 888.
“Whatever measure you look at, Eight is an amazingly effective magazine.
'These Awards demonstrate how committed 888 is to ensuring we reach the highest performance levels in everything we do and to delivering on our other core values of innovation, caring, customer centricity, leading and collaboration.'