Australian gambling and entertainment group Tabcorp Holdings Limited has signed a long-term sponsorship deal with Harness Racing Victoria for the naming rights to a new $30 million racing and entertainment complex being built near Melbourne.
The development in Melton to the west of the state’s largest city will be known as Tabcorp Park for both racing and commercial business when it commences trading in early-March of next year. The deal mirrors one that rival firm Betfair signed last month with the Melbourne Racing Club that saw the historic Sandown Racecourse branded as Betfair Park for three years.
Tabcorp Park will feature a 41-room four-star hotel, function and conference rooms, a bistro, a gaming room, a sports bar and betting facilities. Racing will begin on the first weekend of July before becoming a weekly Friday night fixture over the first year of operation.
“We are pleased to officially announce that from this day forward the Melton Harness Racing and Entertainment Complex will be known as Tabcorp Park,” said Neil Busse, Chairman for Harness Racing Victoria.
“Tabcorp have acquired naming rights to the complex as a part of a long-term sponsorship deal and we thank them for their investment in the future of the Victorian harness racing industry. The commercial facilities will open for business on March 5 of next year and will service the community seven days a week with hotel, conference, dining and entertainment facilities.
“Following this opening, work will commence on stage two of the construction of our state-of-the-art racetrack, which will be ready to host trials in late-May and commence racing in July.
“Tabcorp Park will quickly become the spiritual home of harness racing in Victoria and it will provide an important new revenue stream to support and grow the industry throughout Victoria.”