William Hill Sponsors The Real Deal
By Staff
Leading British gaming operator William Hill has announced that it has signed an agreement with terrestrial television broadcaster ITV that will see it become the main sponsor of The Real Deal daytime programme.

The four-month deal will see William Hill’s bingo site at Bingo.WilliamHill.com promoted during the show through the use of short bumpers featuring the strap-line William Hill Bingo Thrill.

The Real Deal is hosted by antiques dealer and popular television presenter David Dickinson and is aired every weekday on ITV1 from two o’clock to three o’clock in the afternoon. This latest sponsorship arrangement follows the completion of a similar deal that saw the online gaming site act as the main programme sponsor for the Spin Star game show in November.

William Hill stated that the deal would raise awareness of its online bingo offering in the UK and attract significant new customers. The London-based firm also revealed that the demographics of the home bingo player were very similar to those of viewers of daytime game shows such as Spin Star and The Real Deal.

“For an initial foray in to actual programme sponsorship, we were very pleased with the response from the Spin Star association,” said Lili Huang, Spokesperson for William Hill.

“We’re delighted to have this opportunity of sponsoring The Real Deal, because the programme has the potential for far a bigger audience with its current scheduling.”

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