NeoGames Forms Online Division
By Staff
Leading electronic scratch card provider NeoGames International Limited has announced the formation of a dedicated business-to-business division designed to pursue ‘white-label‘ agreements with eGaming operators.

The Malta-licensed firm was formed in 2005 and launched its flagship product soon after. It quickly became one of the world’s leading providers of online scratch games and has sold over one billion cards to date. NeoGames has offices in Malta and Israel and recently saw growth of 35 percent for the fourth quarter.

“As the company has focused solely on online scratch games since inception, it is the most knowledgeable and experienced in this segment of the gaming arena,” read a press release from NeoGames.

Its offerings now include a large portfolio of online scratch games alongside a powerful back-office system. It also offers experienced customer relationship management, marketing and support personnel services.

The firm stated that its new business-to-business division would continue its success into the eGaming market by partnering with select gaming portals, media companies and offline gaming operators.

'We believe that online scratch cards are the ultimate mass-market eGaming product and we're excited to share our success with partners that view eye-to-eye with us the phenomenal growth that this market segment holds,” said Michael Labrecque, Chief Financial Officer for NeoGames.

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