Mfuse Enthused About ICEi Debut
By Staff
Leading mobile telephone gaming provider Mfuse has announced that it will be exhibiting for the first time at this month’s International Casino Exhibition Interactive (ICEi) 2009 in London.

ICEi 2009 is part of the International Gaming Expo (IGE) and will take place at Earls Court Exhibition Centre from January 27 to 29. Mfuse stated that it would use the annual trade show to unveil its new mobile roulette, blackjack and multi-line slots products to the international online casino sector.

“After firmly establishing ourselves as mobile sports betting providers, ICEi 2009 will mark the launch of three classic casino games on our mobile platform,” ” said Charlie Palmer, Marketing Director for Mfuse.

“The move comes after we realised, being integrated heavily into the back-end of our existing clients, it made sense for us to offer mobile casino games. The new casino games are very much plug-and-play solutions. We can very quickly get clients up and running without the headache of re-integrating into a new back-end. From the end-users point of view they will have the same consistency of play and interface. We are now in a position to offer that back-end to other large online casino operators

The London-based firm already boasts successful and effective mobile gaming relationships with the likes of Ladbrokes, William Hill, Bet365 and Paddy Power and has developed an international portfolio including products translated across ten languages.

“The focus at ICEi 2009, as well as the benefit in maintaining and developing presence and profile, is to meet with those large online casino operators who are looking to develop their mobile offering,” said Palmer.

“Our track record shows that we can help companies really get their teeth into mobile gaming. We offer a specialist product that performs across every aspect of mobile gaming and across the entire handset estate.”

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