Affiliate marketing solutions provider Income Access has announced that its latest software release features a variety of tools to help PPC affiliates track the performance of an Adwords campaign.
The Canadian firm revealed that the release of its Affiliate Custom Tracking software follows a decision by search engine giant Google last week to relax its policy towards gambling advertising and allow affiliated firms without a UK gaming license to bid on its AdWords service. Using its new tools, Income Access stated that gambling affiliates in the UK could track referrals from the Adwords service throughout the entire lifecycle of a player.
“Now we are offering our partners an exclusive opportunity to capitalise on the Adwords for gaming in the UK,” said Nicky Senyard, Chief Executive Officer for Income Access.
“Through our Affiliate Custom Tracking tools, UK gambling affiliates will be able to track their referrals right from when they acquire them via Adwords. This functionality will be available to affiliates in both the Income Access network and third-party programmes powered by our software.”
Income Access stated that affiliates could now follow how well certain keywords convert in a referral using its Affiliate Custom Tracking tools. Affiliates can also incorporate keyword tracking into links and view detailed reports on the players, deposits and revenues being generated by each key phrase.
In addition, the Montreal-based firm revealed that its Affiliate Custom Tracking software allows affiliates to view their PPC reports against players coming in to discover what types of players respond to which keywords.
Along with new PPC tools, this latest release also features a new user interface offering enhanced usability that makes it easier to navigate the full potential of the software. Income Access stated that users now have a snapshot through a variety of graphic reports of all of their tracking information.