The organisers of next week’s International Gaming Expo (IGE) 2009 are reporting a surge in registrations from buyers located outside of the UK partly due to the depreciation of the British pound against other major currencies.
Clarion Gaming revealed that recent changes in exchange rates has had a considerable bearing on the cost of staying in London alongside, in some cases, the price of purchasing equipment that has been sourced and manufactured in the UK.
“Year-on-year, the Euro and the US Dollar have appreciated substantially against Sterling,” said Karen Cooke, Head of Exhibitions for Clarion.
“In January 2008, the Pound was worth in the region of 1.35 Euros and two US Dollars. Twelve months later, the respective figures are 1.1 Euros and 1.5 US Dollars. In real terms, visitors holding US Dollars have 25 percent more purchasing power than at the beginning of 2008 and those with Euros nearly 20 percent more.
“With budgets going so much further, we are anticipating that new companies will attend, that existing visitor delegations will bring additional colleagues and that visitors will stay for additional days.”
IGE 2009 takes place from January 27 to 29 at London’s Earls Court Exhibition Centre with Clarion stating that the trade show will have a combined exhibitor base of around 450 companies drawn from nearly 50 nations.