Canada’s Parlay Entertainment Incorporated has signed an agreement with Norsk Bingo AS that will see the launch of a new concept in bingo entertainment throughout Norway over the coming months.
Parlay is a leading supplier of Internet and television bingo software solutions and stated that Norsk Bingo had already deployed 20 of what will soon be 2,000 touchscreen tabletop kiosks in 30 bingo halls throughout the Scandinavian nation. Using the units from Parlay, Norwegian bingo players will be able to access bingo online while being seated in their favourite land-based bingo hall.
Oakville-based Parlay revealed that radio frequency cards allow players to activate and access their accounts, manage financial transactions and control gameplay. Players begin by simply flashing their card in front of the unit with all subsequent functions controlled using a touchscreen.
'Parlay has always been a leader in the online bingo industry and we're pleased to be part of this latest innovation,” said Perry Malone, Chief Technical Officer for Parlay.
“The collaboration between Norsk and Parlay sets a new direction for both the online and land-based bingo industries and is further evidence of the wide-ranging convergence that is sweeping through this sector. An innovative offering like this can help reinvigorate the land-based industry while, at the same time, bring online bingo to a wider audience.'
Parlay was the first company in the world to develop and deploy a commercial Internet bingo product and has been exhibiting at this week’s International Gaming Expo (IGE) 2009, which runs until tomorrow at London’s Earls Court Exhibition Centre.
'Norwegians have a great love for bingo and this gives them the opportunity to enjoy a new dimension of the game,” said Lars Bakken Elvsveen from Norsk Bingo.
“Bringing Parlay's online bingo games to our existing bingo halls is a winning combination for all. Players have more ways to play and win and we introduce the excitement of the electronic game to our traditional land-based players.'