Tour De France Going Virtual
By Staff
A licensing agreement signed this week between and the Amaury Sport Organisation will see gaming operators permitted to launch lottery games based on the annual Tour De France bicycle race.

Paris-based was the first licensing agency to launch especially for online gaming operators and its new agreement will see it offer sites the ability to launch games linked to the iconic race. revealed that the three-week race is the world’s third largest sporting event and features on over 300 hours of television across 180 nations. Last year, over ten million spectators lined the route supplemented by 1,990 reporters from 642 global media outlets.

The LudWin Group and Guillaume Baudry created in order to answer the needs of a market that is rapidly expanding and evolving. Its clients are mainly European national lotteries but it stated that it was able to find solutions tailored to the needs of its customers and their ‘economic and structural realities’.

“A perfect knowledge of the market (downstream but also upstream) enables to offer gaming operators with attractive licenses adapted to local needs,” read a statement from the licensing firm.

“’s objectives are to offer an alternative to gaming operators by offering licensed games linked to popular brands within the country.”

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