Isle of Man-based online payment provider Neovia Financial has signed joint marketing agreements of between one and two years with ten leading industry merchants to develop new business while maintaining the loyalty of existing players.
Announced at this week’s International Gaming Expo (IGE) 2009 in London, the marketing deals with Betfair, PKR, Eurolinx, Redbet, Boyles, Doyles, Gold Victory, 3Dice, Carib and Olympic compliment similar agreements with operators Bet365, Betfred and Purple Lounge.
Neovia revealed that the gaming industry is key to its future and also used IGE 2009 to debut its new fully managed Payout Program service. The free programme allows merchants to enable winnings quickly and simply to consumers via prepaid and virtual cards, bank wires and transfers, cheques or to the Neteller e-wallet.
The Payout Program also includes options for merchants to remarket to consumers using the service and Neovia stated that it would remove the friction and expense that merchants often incur when running these programmes themselves.
Neovia also offers its Merchant Payment Suite to the gaming industry featuring the NetBanx international payments gateway alongside its Neteller e-wallet and Net+ cards. NetBanx allows merchants to accept card and non-card payments through multiple channels including online, contact centres, mail order and via automated phone systems. The Neteller e-wallet and Net+ cards allow consumers to spend online securely while allowing merchants to increase customer lifetime values.
Today is the final day of IGE 2009, the industry’s largest annual event, and Neovia stated that it has held one-on-one meetings with key merchants and other industry leaders and commentators during the show alongside exhibiting. It revealed that its management team previewed market analysis and upcoming product releases while also discussing prepaid card solutions, merchant marketing and e-wallet and gateway initiatives planned for later this year.